Designing a Secure and Seamless Cross-Border Remittance Experience
Arif Remittance is an application designed to facilitate secure and affordable cross-border money transfers to Ethiopia. The app ensures seamless transactions with multiple currency support and transparent exchange rates.
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Redesigning Kategna Website for Modern UX & Business Growth
Kategna is a restaurant based in Addis Ababa offering traditional Ethiopian cuisine in a modern dining environment. The website serves as the brand’s digital storefront — showcasing menu offerings, ambiance, location details, and contact information.
The project was secured by Anbessa IT Technologies, and I was hired as the UX/UI designer responsible for redesigning the website. The objective was to modernize the digital experience, improve usability, and align the website with the restaurant’s physical brand identity.
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My design process
Discover & Align
Stakeholder interviews
Business goal alignment
User research & journey mapping
Competitive analysis
I ensure design decisions are aligned with product goals and user needs from day one.
Define & Structure
Information architecture
User flow mapping
Low-fidelity wireframes
Feature prioritization
This stage reduces ambiguity and ensures scalability before visual execution.
3. Design & Prototype
High-fidelity UI design
Design system creation
Interactive prototyping
Micro-interaction design
Tools I use: Figma, FigJam, Figma Make, Stitch, Gemini AI & ChatGpt
AI-Integrated Workflow
I integrate AI tools to accelerate iteration and improve decision-making:
Gemini for research summarization, content structuring, and UX writing assistance
Figma Make to quickly transform concepts into structured UI outputs
Stitch to explore layout variations and component experimentation
FigJam for collaborative brainstorming and mapping
Testimonials
I worked closely with Gedion for over two years during Arifpay’s product growth phase. He played a key role in transforming complex fintech requirements into clear, scalable user experiences across remittance, payment gateway, and back-office systems.
Gedion thinks beyond visuals — he designs with structure, strategy, and long-term scalability in mind. He is collaborative, detail-oriented, and brings strong ownership to every product decision.
Rediet CEO, Arifpay
Gedion has been a reliable creative partner across multiple website and digital product projects. His strength lies in turning business requirements into structured, professional digital experiences with clarity and precision.
He combines strong visual design skills with UX thinking, ensuring the final product is both impactful and functional. His consistency and professionalism make him someone I confidently work with on major client projects.
Feysel Rahmeto CEO, Anbessa IT Technologies
I have collaborated with Gedion on product development and training initiatives, and he consistently brings structure and clarity to every project. His design systems and wireframes make development smooth and efficient.
He understands technical constraints while maintaining high design standards. Working with him means fewer ambiguities and stronger, well-executed product outcomes.
Samuel Peteros, Software Developer